Sony excites customers with new internet-enabled TV by Ayoade Abeel Tuesday, 19 July 2011

As part of its efforts at giving television viewers in the country a new and exciting experience, Sony Gulf, a leading brand in electronics, has introduced 25 BRAVIA TV models, 20 of which are internet-enable TVs. The new launch is in harmony with Sony’s global ‘Television Redefined’ proposition, which is based on the need for television to adapt itself and complement the increasing variety of hi-tech entertainment options for the home.

Network, connectivity and 3D video and also enhances picture quality of low resolution internet content. Osamu Miura, managing director, Sony Gulf, who unveiled the TV range to newsmen at a press briefing held in Lagos recently, said “the products is aimed at redefining home entertainment to meet the needs of today’s contemporary savvy consumer because the 2011 BRAVIA LCD/LED TV series offers smarter, sophisticated and more social entertainment that redefines the TV experience.”

According to him, “first, there was the television that was a mere display device for passive viewing, then came the internet which was personal and interactive, and revolutionised the way people communicated. And now, we cannot imagine life without the internet. Today, we introduce the new Sony Internet TV that combines the jobs of watching high quality HD and 3D content, with the leisure of accessing the internet and social networking sites, along with a seamless connectivity with various devices such as mobile phones, the play Station 3 and Blu-ray disc players.”

Miura stressed that there been a surge in the growth and popularity of social networking sites in Africa, with over 3 million Face book users in Nigeria. “For Sony, these numbers are very encouraging as we aggressively execute our strategy to become the leading provider   of networked entertainment. Consumers will now be able to enjoy a broader range of internet entertainment services from Sony and others, well beyond the standard video offerings provided by cable and satellite programming.”

He reiterated that Sony will not rest on its oars but will continue its evolution in connectivity with the new Sony internet TV models that feature seamless internet connectivity. This provides access to free and premium movies, video and music services through the BRAVIA internet video platform, including YouTube. Social media enthusiasts can also look forward to the latest BRAVIA internet widgets that include Face book, SKYPE tm and Twitter. Users can stay connected with their friends simply by downloading personal widgets to the TV, enjoying real-time updates from these sites without having their TV viewing interrupted.

Most TVs also feature DLNA and Wi-Fi direct for quick and easy sharing of photos, music and movies from anywhere in the home. The range can wirelessly share media content on compatible device s such as PCs, the  iPhone , and Android phones like the Sony Ericsson Arc and Play station 3 consoles from anywhere in the  house. These remote devices act as DLNA servers from which the Sony Internet TV can access and display and photos, videos and music.

The latest BRAVIA models offer uncompromising picture quality with Sony’s new proprietary X-Reality and X-Reality Pro picture engines. These unique technologies separate incoming video signals by outline, texture, colour and contrast and add appropriate image enhancements to create the best image possible. Only Sony, with X-pro, can optimize the large screen viewing of low resolution content.

Apart from changing the concept from the television being a passive display to the smartest devices in the house- the classy and sophisticated BRAVIA HX and NX series’ monolithic design also transforms ones living room with its unparallel The Monolithic Design concept draws viewers in the picture when the TV is tuned on and blends into the room décor when turned off.

Designed to suit modern lounge rooms with low-set furniture, an optional Display Stand with Active Speaker System is also available with BRAVIA HX series models. Sony has taken a lead role in the research and development of 3D technology to drive its growth at every Level and its unmatched expertise in all areas of 3D technology has enable the company to deliver 3D TVs that truly set the standard.

The new BRAVIA TV line-up, featuring Sony’s industry-leading Full HD 3D picture quality, is a perfect way to experience high quality 3D. Sony’s Active shutter 3D glasses are now rechargeable and lightweight to offer more comfort.
The unique Active Shutter glasses are technology minimises flicker and enables viewers to enjoy an immersive, full HD 3D experience for hours


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